We have another Irregular Choice launch today, this time it’s a Gaming collection, to match the SS 2020 season box. It’s seriously bright, bold and gamelishish.

When and where?

12 noon today at Irregular Choice but also at the list of stores below if you scroll down.

So what’s going to happen?

For smaller (ie non Disney/Care Bear releases) Irregular Choice usually don’t use a virtual go so you can just go on and order. Just in case though, here’s my experience from previous years:

Be on the website 30 minutes before

Be signed in

Have anything else you want to order already in your basket

Shortly before the launch the website with change and then you’ll be placed randomly into a virtual queue. The screen will count down and tell you how long you have left to wait and then when it’s your time you’ll get redirected to the site. You usually have 20 minutes or so to shop but it will tell you on the screen.

Irregular Choice usually put photos of the entire launch on their facebook page with prices either just before or dead on launch time.

Independents will be first come first served and it may be useful to check them whilst waiting for the official site but do note that they have far less items so sell out quicker and some items, such as the scarf, will be exclusive so you can only get it direct from the official site.

The Independents we know that are sell the Gaming collectionare

Rockamilly (Klarna)

Lottie’s Attic

Daisy Mae Boutique (Klarna)


Millars Shoe Store

I’ll update the list if i find more.

So what will be for sale?

I have seen some amazing amazing shoes on a US website but officially at the moment we know the following:

What if it sells out

Usually most stuff that sells out can be found. Check the independents as well as the Official site and set up alerts on the official site. You can also set up an ebay alert for the shoes you want as quite a few of the independents sell on there too. Eclectic sell on Ebay and Amazon so check both.

Facebook groups like Irregular Choice buy, sell and worship sometimes set up a post to link buyers searching for something specific to stockists.